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Our Story

ANNABO is a family brand born from a deep-rooted passion for Ukrainian culture and traditional craftsmanship. Each member of our family plays a crucial role in bringing our vision to life: Anna - the daughter, leads our marketing processes; Natalia - the mother, designs and creates our collections; and Boris - the father, manages operations and technical aspects.
Our journey began in 2000 with the founding of "Grandtex", a company specializing in corporate tailoring and machine embroidery. Our first orders were technical gloves for a construction company "Kyivmiskbud." Over the next decade, we expanded our operations, creating 60 jobs and fulfilling orders for both state and private sectors.
In 2015, inspired by our rich family heritage and the desire to create something unique, we decided to develop our own clothing brand. Natalia joined the Ukrainian Association of Light Industry Enterprises, studied at a fashion school in Paris, and became part of the Ukrainian Designers Association. In 2018 ANNABO was born, blending modern fashion with deep-rooted family traditions.
Our brand draws inspiration from the generations that came before us. Natalia’s mother was an embroiderer, and our family often worked together to complete orders on time. Boris’s grandmother left us a wooden chest filled with embroidered treasures from the last century, inspiring our modern embroidered dresses with vintage motifs.
The full-scale invasion in 2022 tested our family’s resilience. While Anna remained in Chicago (USA), Natalia with Boris, and our production stayed in Bucha (Ukraine). Despite the challenges we resumed production in May 2022 and continued to fulfill a high volume of orders. Participating in charity pop-ups across Europe and showcasing our collections in Turin and at Milan Fashion Week highlighted our commitment to our craft.
ANNABO is more than just a family brand. It represents the experience, traditions, and history of many generations, reimagined in a modern context. Our mission is to preserve cultural heritage through contemporary design, creating clothing that you will love to wear today, tomorrow, and for decades to come.